Advertising Law and Marketing
Given complex and multi-jurisdictional advertising laws and industry codes, it is important that you ensure compliance to avoid increased enforcement activity and potential fines for misleading advertising. We can work with you to create an advertising and promotional strategy for your business that minimizes potential risks of fines, litigation and other liability.
We will help your business secure the necessary regulatory approvals and advertising clearances, as well as responding to regulatory and competitor claims of non-compliance. Canada has a complex regime of statutory and regulatory rules governing how products are packaged and labeled. For example, the Federal Food and Drugs Act and Regulations and Health Canada's guidelines contain specialized standards regarding the compliance, labeling and advertising of food, prescription and non-prescription drugs, medical devices, and cosmetics. We ensure all our manufacturing and distribution clients remain compliant with all disclosure requirements (including specific bilingual requirements).
Intellectual Property rights are often front and center in competitive disputes that involve website issues and online promotions, including internet and multi-level marketing plans, promotional contests, price and performance claims, issues relating to social media platforms, etc. We can certainly give you the advice and help you need to resolve these types of commercial disputes in a satisfactory manner.
We can also provide advice and counsel for your drafting and negotiating joint marketing, sponsorship, distribution and co-packaging agreements.